Elevating Public Speaking for H-E-B's Milestone Celebration

Client: H-E-B
Industry: Retail/Grocery

Overview

Tina James, Senior Vice President at H-E-B in San Antonio, Texas, recognized the critical importance of effective communication in commemorating her company’s 110th anniversary.

Having previously encountered Patricia Stark’s expertise at the Body Language Institute in Washington, DC, Tina reached out to Patricia Stark Communications to create a plan.

Challenge

Tina James, Senior Vice President at H-E-B in San Antonio, Texas, recognized the critical importance of effective communication in commemorating her company’s 110th anniversary. Having previously encountered Patricia Stark’s expertise at the Body Language Institute in Washington, DC, Tina reached out to Patricia Stark Communications to create a plan.

Solutions

CEO Engagement

In a unique partnership, Patricia was invited to work closely with CEO Charles Butt on a monthly basis for almost a year leading up to the milestone celebration. This also included a one-week brainstorming and content creation session at his home in Maine over that summer, where they collaborated as a mastermind to prepare content for his 110th-anniversary speech. Patricia's expertise and dedication played a crucial role in shaping the CEO's message and comfortable, confident delivery, ensuring it resonated deeply with the audience.

Executive Team

Under Patricia's expert guidance, multiple leaders within the H-E-B executive team underwent intensive coaching each month to enhance their communication skills. Patricia provided tailored tips and techniques, helping each individual to communicate powerfully while remaining authentic. Her feedback was specific, honest, and constructive, fostering growth and confidence among the participants.

Approach

Throughout the preparation process, Patricia demonstrated flexibility and professionalism, seamlessly adapting to last-minute changes and challenges. Flying in from New York to San Antonio each month and navigating changing schedules. 

Results

As a result of Patricia’s coaching, the milestone celebration surpassed expectations. Tina reported that several leaders delivered their best speeches, leaving a lasting impact on the audience. Tina James enthusiastically recommends Patricia to anyone seeking to enhance their communication skills, whether in public speaking, interviews, videos, or everyday conversations.

Conclusion

Through her expertise, passion, and dedication, Patricia Stark enabled the H-E-B team to communicate effectively and authentically, ensuring the success of their milestone celebration. Her collaboration with CEO Charles Butt exemplifies her commitment to excellence and her ability to drive impactful communication at all levels of an organization, leaving a lasting legacy of communication excellence within H-E-B.

Results Calmfidence® have helped create

“Patricia is a wonderful person who is down to earth, has a tremendous sense of humor and genuinely cares about others. When it came time for my company to celebrate our 110th anniversary, which included our executive team giving presentations to over 2,000 leaders and our owner/CEO Charles Butt preparing a video that would be seen by 100,000 employees, I immediately turned to Patricia to help us prepare. Patricia worked with several of our leaders and gave us real tips and skills to communicate powerfully yet authentically. She provided specific, honest, constructive feedback and at the same time was encouraging and inspirational. She was highly flexible and the consummate professional when we would change things up at the last minute. She has a passion for this work and truly wants to help others succeed – as a result of her coaching, we had a very successful celebration and several leaders gave THE BEST SPEECH OF THEIR CAREERS. I would highly recommend Patricia to ANYONE who wants to communicate as effectively as possible – whether it be in public speaking, in an interview, on video, in an individual conversation, etc. She truly knows what she’s doing and helps people show up at their best.”
Tina James
Chief People Officer, HEB San Antonio, TX

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