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Enhancing On-Camera Hosting, Interview Skills, Media Presence, and Teleprompter Training for AWS in New York and Washington DC

Client: AWS (Amazon Web Services)
Industry: Technology

Overview

AWS, a leading cloud computing platform, recognized the importance of effective media communication for its presenters in New York and Washington DC. Seeking to enhance their media presence, AWS engaged Patricia Stark Communications for comprehensive media training, on-camera best practices, improv skills, and teleprompter coaching for 10 on-camera Hosts.

Objectives

Improve presenters' comfort in front of the camera

1

Enhance the ability to read teleprompter smoothly

2

Foster stronger connection with the audience

3

Develop confidence and articulate content effectively

4

Instill best practices for on-camera presenting skills

4

What Happens

Understanding what happens when we go into the studio:

  • How to build a segment structure
  • Bringing authentic expertise to the fore
  • Structuring a conversation
  • Performance/Interviewing Skills
  • “Throwing” to a co-host effectively
  • Active listening and improv skills
  • Avoiding filler words (“Umm, y’know”)
  • Avoiding overlapping when improvising

Monitor Training

  • Glancing vs. reading (how not to be dependent on exact text)
  • Timing of prep (when to glance away vs. maintaining eye contact)
  • Content to provide for confidence monitor (bullets vs. sentences, keywords, trigger words)
  • Walk & talk
  • Working with/narrating graphics
  • Clear demonstrations; pacing of technical information
  • Filming authentic promotions
  • Leveraging your social network
  • Being comfortable with self-promoting

Approach

Patricia Stark Communications tailored a personalized training program to address AWS’s specific needs:

Assessment

Conducted initial assessments to identify presenters' strengths and areas for improvement.

Customized Training

Designed a curriculum focusing on media communication skills, teleprompter proficiency, audience engagement, confidence-building techniques, and on-camera presentation strategies.

Hands-On Practice

Provided extensive practical sessions to allow presenters to apply learned techniques in a simulated media environment.

Feedback and Coaching

Offered constructive feedback and one-on-one coaching sessions to refine skills and boost confidence.

Continuous Support

Ensured ongoing support and follow-up sessions to monitor progress and address any emerging challenges.

Results

The outcomes of the communication skills training were very well received:

Increased Confidence

Presenters reported a significant boost in confidence, enabling them to deliver messages with poise and assurance.
1

Smooth Teleprompter Reading

Improved teleprompter reading skills resulted in seamless delivery of content, enhancing professionalism and credibility.
2

Enhanced Audience Connection

Presenters developed techniques to better connect with their audience, fostering engagement and rapport.
3

Effective Communication

Training equipped presenters with best practices for communication, ensuring clarity, coherence, and impact in their message delivery.
4

Repeat Engagement

AWS expressed satisfaction with the training outcomes, leading to continued engagement with Patricia Stark Communications for additional sessions and ongoing support.
4

Conclusion

The media training provided by Patricia Stark Communications proved instrumental in equipping AWS presenters in New York and Washington DC with the necessary skills and confidence to excel in front of the camera.

By focusing on teleprompter proficiency, audience engagement, and overall communication effectiveness, the training facilitated a notable improvement in presenters’ performance and contributed to the success of AWS’s media initiatives.

The partnership between AWS and Patricia Stark Communications underscores the enduring value of effective media training in today’s competitive landscape.

Results Calmfidence® have helped create

“The shoots went extremely well and the hosts did great. I think it was worth every penny to have your expertise to guide them. The hosts expressed post filming that they were very appreciative of your training and felt that it helped them tremendously.”
Andrea Morland
Producer |PM, AWS Media Series

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