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Empowering Alliance for Automotive Innovation - Washington DC with Communication Skills Training, Public Speaking, Testifying on Capital Hill & Virtual Presentations

Client: Alliance for Automotive Innovation
Industry: Automotive

Overview

Alliance for Automotive Innovation was formed by the 2020 combination of the Alliance of Automobile Manufacturers (Auto Alliance) and the Association of Global Automakers (Global Automakers). Driven by the collective energy of the world’s multi-faceted auto industry, Alliance for Automotive Innovation is on the leading edge of transforming personal mobility, in a cleaner, safer, and smarter manner.

Alliance for Automotive Innovation, a consortium of automotive industry leaders based in Washington DC, recognized the importance of effective communication skills for their associates and executives. Seeking to enhance their team’s ability to communicate confidently and effectively, they engaged Patricia Stark Communications for a comprehensive in person training program.

Objectives

Improve communication skills for 34 associates and executives

1

Provide public speaking training to boost confidence

2

Deliver media training to prepare for media interactions

3

Customize training based on individual needs and preferences

4

Approach

Patricia Stark Communications adopted a strategic approach to meet the client’s needs:

Customized Preparations

Collaborated closely with the head of Human Resources & Training and Development to understand the organization's specific requirements and tailor the training accordingly. Conducted surveys and assessments to gauge participants' current skill levels and individual areas for improvement.

Full-Day Training Session

Conducted a full-day training session at the client's offices in Washington DC, divided into two main segments

- Morning Session: Commenced with a general media training and communication skills workshop for the entire group. Presented best practices in communication, public speaking, and media interactions.

- Breakout Sessions: Split the participants into three cohorts for more personalized targeted coaching. Each group engaged in two-hour sessions focused on presenting content in front of the camera. Immediate playback and feedback combined with group discussions facilitated to encourage learning and skill refinement.

Tailored Coaching

Provided individualized coaching to address specific areas of improvement identified during the sessions. Offered practical techniques and strategies to enhance confidence and effectiveness in communication and public speaking.

Resource Distribution

Each participant received a copy of Patricia Stark's book, Calmfidence: How to Trust Yourself, Tame Your Inner Critic, and Shine in Any Spotlight as a supplementary resource to further support their learning and development.

Results

The outcomes of the communication skills training were very well received:

Improved Confidence

Participants reported a significant increase in confidence in their communication and public speaking abilities.
1

Enhanced Skills

Through practical exercises and immediate feedback, participants developed more polished communication skills, including articulation, body language, and vocal delivery.
2

Media Preparedness

Media training equipped participants with the skills and strategies necessary to handle media interactions with poise and professionalism.
3

Positive Feedback

Feedback from participants indicated high satisfaction with the training program. They expressed appreciation for the personalized approach and tangible improvements in their communication skills.
4

Resource Utilization

The distribution of the book Calmfidence further enriched participants' learning experience and provided valuable reference material for ongoing skill development.
4

Conclusion

The collaboration between Alliance for Automotive Innovation and Patricia Stark Communications resulted in a successful communication skills training program that significantly enhanced participants’ confidence and effectiveness in communication, public speaking, and media interactions.

By delivering tailored coaching and practical exercises, the training empowered associates and executives to communicate with clarity, impact, and professionalism.

The positive feedback received underscores the value of investing in communication skills development to drive organizational success and innovation in the automotive industry.

Results Calmfidence® have helped create

"I absolutely cannot thank you enough – everyone loved the training!"
Tiffany Summerville
Vice President of Human Resources, Sherlock Biosciences

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